ANOTHER BRAND – Does the world need another new loudspeaker brand?


Jeans are jeans. Yet there are gazillions of different styles, colours, shapes, sizes and brands. Every loudspeaker is influenced by untold variables that change the way it looks and sounds. Technology and knowledge allow improvements to form and function and fashion dictates design to some extent. When it comes to sound, a loudspeaker designer will engineer a product that they find pleasing to listen to, but “pleasing” to them may not be “pleasing” to you. Even if a designer was actively trying to be completely unbiased in the design, a little bit of the heart of the designer is in every one. Like a fine wine or a fine fragrance, fine loudspeakers are as individual as you are. This is what makes creating loudspeakers both exciting and challenging.